WaterCore Design

The best place to hide a dead body is page two of google.

Digital Marketing is all about knowing

the essence of engagement.

Search Engine Optimization also known as SEO is an online marketing technique used by businesses to increase the traffic on their website. SEO involves the use of keywords and back links that attract the customers to the website. The aim of this marketing strategy is to get you the highest possible rank in the search results of the search engines like Goggle. Your website ranking on search engines matter because the higher your website ranks, the more visible your online presence will be to consumers, which leads to additional traffic to your website and Google Local Profile.

Benefits of Search Engine Optimization for the business

Search Engine Optimization (SEO) explains how a search engine works. When someone types a specific keyword into the search engine it give the results of all the webpages that have that keyword in it. The pages are ranked according to the structure and content which is why you must optimize your website accordingly to rank in the highest searches of the search engine. Search Engine Optimization (SEO) is a cheaper way of marketing than advertisement. This makes your business cost effective and you have to utilize fewer budgets for your marketing plan. Our goal is to increase rankings and traffic for your online presence.

Increase traffic on the website

Search Engine Optimization (SEO) is a tool for enhancing the number of visitors on your website.

01

If you use the targeted keywords in your web page content, then your web page is likely to rank in the top searches of the search engine.

02

People go for the top results which for them are the best ones so why would someone go to the next pages when they already have the best ones in front of them.

03

Having more keywords and backlinks on your webpage will increase the traffic and your profits.

Helps customers find your webpage quickly

Search Engine Optimization (SEO) is a cheaper way of marketing than advertisement.

01

If you think from the perspective of the customers and use simple and targeted keywords in your content, the customers are more likely to find your page quickly.

02

Google aims to provide its users with the best service possible thus it is going to give them the results that are easy and quick to find.

Build customers loyalty

Google aims to provide its users with the best service possible

01

When you rank in the top searches and people get the information about the products and services that they require from your website, it builds a relationship between the customers and your business.

02

Next time they want that product or service they are likely to get it straight from you without considering anyone else.

Elements to consider while planning a Social Media Marketing Strategy

Marketing your products and services on social media requires a lot of planning and consideration because it can get you both negative and positive promotion quite quickly. Some of the elements that you must consider while planning your marketing strategy are given below.

Goals and objectives

While designing your campaign, you must be sure of the objectives and the goals of your business. Keep the main objective in mind, as to whether you are promoting to gain popularity and brand exposure or to get more sales. Your plan should revolve around the main objective so that achieving it gets easier. Define your goal clearly and then work on achieving it through social media marketing.

Audience

Your audience is your main focus. Knowing and understanding the demographic and psychographic traits of your targeted audience can help you design your social media marketing plan accordingly. If your customers respond to text then add more text to your plan but if the target customers are kids then you should add more images to your content because it is going to attract them.

Value to customers

After defining your goals and knowing your audience your main task is to figure out what your customers will value and how are you going to address that through your plan. Knowing what will make your customers tick and respond is an important component of strategy.

Platforms

Choosing the right platform for your products depends on the nature of the business. If you are looking to launch a new product then platforms like Pinterest, Facebook and Instagram are your best choices. Knowing where to communicate, is the most essential part of social media strategy.

Techniques for Email Marketing

If Social Media is the cocktail party, then Email Marketing is the meetup for coffee. Personalize your email in a way that the customer believes that it is authentic and not some kind of fraud or spam. Businesses need an effective email marketing plan in order to reach and engage with subscribers.
Using the name of the customers might go against your marketing strategy. Many spams and identity theft emails contain personal greetings, thus adding a personal greeting to your email might throw it off the hook. Personalize your email through other components like records of customer’s purchases, receipts or previous mails.
Visuals are the key feature in attracting the attention of the reader. Add appealing and persuasive images to your email, so that the customer is attracted to them. Visuals help in engaging the interest of the customers in the email. The more interested the customers are in your email, the more chances are there of them responding to it.
Around 58% of the emails are responded through mobile phones. People use different gadgets to view and respond to an email, which is why it is important to design responsive emails for better user satisfaction.
Subject lines are important. It gives the reader, the main idea of the email. Make your subject lines short and clear. The more appealing your subject lines are, the more chances are there that the reader is going to view and respond to it.

With our experience of graphic designing in many industries, we might have a good grasp on your field.

Happy Clients are our biggest achievement

Our goal is not to watch our bank balance grow, but in working towards and watching our prestigious clients’ brand truly come to life. Browse below to see what our clients have to say about us.

Frequently Asked Questions